Who we are

Once upon a time, there was a young woman with the power to weave magical stories out of the regular happenstance of her life. This woman could see the fantastical in everyday rituals like combing her hair or baking a cake. She could pull light from the stars. She could see the beauty in the streets. 

One day, after endless scrolling, the young woman decided she’d had enough of the negative ugly clickbait. She imagined a quiet little corner of the internet for the dreamers to escape and connect with each other. She pulled out her tool box and got to work. A sprinkle of glitter, a dash of sugar, a few drops of citrus, and AURA was born.

AURA is the distinct atmosphere that surrounds a person, place or thing. The young woman couldn’t quite put her finger on it but she knew what it was when she stumbled across it. The young woman sought to bottle that up and give it out to anyone in need. 

That woman was me and I am her.